How Much Will it Cost?NetSys of Honduras has elected to give the iPass roaming service away for free to their customers, absorbing the cost themselves. This strategy may be appropriate where the core business of the company provides a satisfactory profit margin.The roaming service is provided for free to build collateral loyaltyto the company and its core products and services. In this case the cost of roaming becomes a marketing expense for the company's core business. The advantage of this strategy, assuming one can justify the expense, is that the roaming service does provide very high value and produce very high loyalty among users. Clients of NetSys will only be charged the actual cost of Time&Service used by roaming client as passed on from Remote ISP and IPASS. No additional charges will be added by Netsys.  |